SDG 2 strives to stop world hunger, achieve better nutrition, and promote sustainable agriculture.
The REWE Group also aims to strengthen human and environmental rights as part of its Declaration of Principles and Guideline on Fairness as a binding framework for action. In order to combat hunger in supply chains, the company is committed into stabilising the livelihoods of smallholders at the purchasing, cultivation and production levels and providing them with planning security, for example through purchase guarantees. Furthermore, approaches to securing living wages and incomes are to be tested in pilot projects by REWE and PENNY in Germany until the end of 2025 and, if successful, scaled up in pilot projects. Women in particular should also be supported along the global value chains – for example with the “Café Mujer“ project (coffee projects for women), in which the Arabica beans from organic cultivation for the REWE Bio Caffè Crema pads are grown exclusively by women from the Fairtrade-certified cooperative “Valle de Ubiriki” in Peru. REWE and PENNY in Germany guarantee the complete purchase of the annual production at the Fairtrade minimum price, and the farmers also receive workshops for further qualification. In cooperation with the Federal Ministry for Economic Cooperation and Development as well as the Fairtrade organisation, REWE and PENNY in Germany were one of the first food retailer in Germany to start a project for living wages in the cocoa sector: At the Fanteakwa cooperative in Ghana, cocoa farmers receive Fairtrade premiums and minimum prices, plus a monetary premium based on the Fairtrade reference price for a living wage. As part of this project, "VERY FAIR" chocolate bars are sold at REWE and PENNY in Germany.
In order to promote sustainable agriculture, the REWE Group is constantly expanding its organic product ranges at the purchasing level in its retail sales lines and formulates comprehensive requirements for suppliers and farms for its organic private labels, which in many cases exceeds legal requirements of the EU Organic Regulations. In addition, the company cooperates with standards and seals, in Germany for example with Naturland and Demeter. The REWE Group also aims to reduce the use of pesticides at the level of cultivation and production, including for conventional fruit and vegetables. To this end, the Group has, for example, drawn up a negative list for REWE and PENNY in Germany, whose active ingredients may not be used in production. In addition, the REWE and PENNY business units in Germany and the REWE Group in Austria are involved in projects to preserve biodiversity (see SDG 15).
On the value chain of the stores, sales and consumption level, the REWE Group aims to promote a more conscious nutrition. To this end, the company is raising awareness of this issue among consumers in Germany, for example through campaigns with its REWE and PENNY sales lines. Children and young people are introduced to a healthy lifestyle with plenty of exercises and a balanced diet in various workshops at daycare centres and sports clubs, and school classes are provided with healthy food. In addition, the company provides transparent information about the nutritional values of its products - since 2020, the REWE Group has also been using Nutri-Score labelling for this purpose at REWE and PENNY in Germany. Moreover, the company is adapting the product range and recipes in its private labels by reducing sugar, salt, fat or saturated fats. Furthermore, REWE and PENNY in particular are committed to the food waste topic in Germany. As members of the "National Food Waste Dialogue Forum," at the end of June – and thus, outside the reporting period - the two sales divisions committed to reduce food waste by 50 per cent by 2030. Therefore, REWE and PENNY provide the 950 local food banks across Germany with food which can no longer be sold but which is still very much edible. They also cooperate with the Foodsharing e. V. association. This likewise applies to the REWE Group in Austria.