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Management
- Foreword by Lionel Souque
- REWE Group Portrait
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Green Products
- Management Approach Green Products
- Product-Related Risk Analyses
- Regionalism
- Focus Raw Materials – Food
- Focus Raw Materials – Non-Food and Services
- Organic
- PRO PLANET
- Animal Welfare
- Nutrition
- Packaging
- Circular Economy
- Water
- Biodiversity
- Climate Protection in the Supply Chain
- Ecological Aspects in the Supply Chain
- Child and Forced Labour as well as Child Protection
- Social Aspects in the Supply Chain
- Living Wages and Incomes
- Women in the Supply Chain
- Customer Health and Product Safety
- Promoting Sustainable Consumption
- Food Waste
- Energy, Climate and the Environment
- Employees
- Social Commitment
Together for Better Animal Welfare
Our aim is to promote animal welfare on a large scale. With regard to products of animal origin, we have a responsibility to contribute to improving livestock husbandry. We take this responsibility very seriously.
We are committed to complying with and improving animal welfare standards and to increasing animal welfare in animal husbandry.
- We aim to shift our fresh meat range for pork, beef and poultry, as well as our drinking milk range, to husbandry system standards 3 and 4 by the end of 2030.
- We aim to establish improved animal welfare in all supply chains that involve products of animal origin by the end of 2030.
- At DER Touristik, we aim to protect animals from exploitation and neglect by 2024, by establishing animal welfare standards.
Our Measures
What we do specifically
We are continuing to develop our ranges and are shifting to higher husbandry system standards for fresh meat, processed meat products, and drinking milk.
We define minimum requirements for suppliers far beyond the legally required standards. At BILLA in Austria, this includes the organic and “Fair zum Tier” (Fair to Animals) ranges.
In Germany and Austria, we promote improved husbandry systems at local farms, as well as shorter transport routes, with regional programmes.
In Germany and Austria, we work together with standards and industry initiatives where we are committed to improving animal welfare standards.
In Germany and Austria, we are expanding our vegan product ranges .
At DER Touristik, we are aligning the entire product portfolio to established animal welfare standards and we check that providers comply with these standards.
Our Achievements
What we have already achieved
Our private label fresh eggs were already 100 per cent free from chick culling before the legal requirement, the eggs used in processed products come from non-cage production as a minimum, and our quail eggs comply with the “Free to Fly” standard (free-range and GMO-free feed).
Through the animal welfare initiative “Initiative Tierwohl”, we have made improvements to the husbandry conditions of 647 million pigs, chickens, and turkeys every year since 2015.
At BILLA Plus and BILLA in Austria, the entire fresh meat counter has been changed in the interests of animal welfare and therefore meets organic criteria or, as a minimum, “Fair zum Tier” criteria.
We offer 100 per cent of meadow-grazed milk with the animal welfare label “Für Mehr Tierschutz” (For More Animal Welfare) of the German Animal Welfare Association.
Our fresh milk is 100 per cent from Austria and Germany.
For buffalo farming, the minimum requirements according to the guidelines of the animal welfare organisation FOUR PAWS apply (access to mud baths and water spray systems).
At DER Touristik, we have removed attractions with elephants, such as riding the animals or shows involving them, from the programme.
The scope covers the private labels of the REWE and PENNY sales lines in Germany; deviations are explicitly mentioned.