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Objectives and KPIs

  • Climate Protection
  • Human Rights
  • Sustainable Consumption
  • Organic and Regionalism
  • Circular Economy
  • Biodiversity
  • Animal Welfare
  • Employees
  • Nutrition and Protein Strategy
  • Focus Raw Materials and Products

We at the REWE Group have defined key figures and clear objectives to make progress measurable and measures adjustable. The most important of these are set out below, organised according to our ten focus topics in this Progress Report. Since raw material production and processing products are highly relevant in terms of sustainability, they are summarised separately. We illustrate the target status with symbols. Where data on target attainment has been collected, we have included this information as well. As a general rule, we round the figures in the Progress Report 2025. When presenting target attainment, figures close to the target value may be reported as “objective achieved”. Where the decimal place contributes to a better understanding of progress, we have included it.

A row of wind turbines stands in the sea beneath a clear blue sky.

Climate Protection

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Group-wide greenhouse gas emissions

We aim to achieve net zero emissions as a Group by 2050, with a focus on significantly reducing emissions in our own operations and in our supply chains.

See focus topic Climate Protection

Greenhouse gas (GHG) emissions at corporate level

We are committed to reducing our Scope 1 and Scope 2 GHG emissions by 42% by 2030 compared with 2021.1

1.1%

-8.9%

-16.6%

Electricity consumption

We will reduce electricity consumption per square metre of sales area by 10% by 2030 compared with 2019.2

-9.1%

-6.9%

-7.7%

Demand for fossil fuel-based heat sources

We will reduce the consumption of fossil fuels, including district heating, at corporate level by 20% by 2030 compared with 2019.3

-14.2%

-11.9%

-12.3%

Energy consumption

Total energy consumption in GWh.3

6,665

6,899

6,993

Stores according to the German Sustainable Building Council (DGNB e. V.) standard

Stores completed according to DGNB e. V. (German Sustainable Building Council) requirements (green building).4

398

448

523

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: All consolidated companies of the REWE Group that were part of the group in 2025, excluding entities that left the Group before the financial year. Independent retailers are no longer included in the figures, as they do not fall under Scope 1 and Scope 2 in accordance with the Corporate Sustainability Reporting Directive (CSRD) and the SBTi.

2

Scope: All countries and the REWE Group companies, including retailers. Entities that left the group prior to the financial year were not included. Adjustments to prior-year figures required due to revised area data.

3

Scope: All countries and the REWE Group companies, including retailers.
Entities that left the group prior to the financial year were not included.

4

Scope: The REWE Group in Germany.

A person is standing in a green field, holding a basket full of freshly picked leaves.

Human Rights

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Training programme for better working conditions

We will integrate our strategically relevant production sites and strategically relevant suppliers of our private label products into our Capacity Building Training Programme by the end of 2030.1

See focus topic Human Rights

Proportion of production sites in the stages of the Social Improvement Programme1

Onboarding stage

1.1%

0.1%

0.3%

Audit stage

98.9%

99.9%

99.7%

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Grievance mechanism

We will improve access to grievance mechanisms in the relevant supply chains by the end of 2025.2

See focus topic Human Rights

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: REWE and PENNY in Germany, toom Baumarkt DIY store. Calculation based on the number of production sites; includes the respective most recent production site in high-risk countries of private label suppliers to REWE, PENNY and toom Baumarkt DIY stores in Germany for food and non-food products. Figures for non-food importers not collected due to a process change.

2

Scope: REWE and PENNY in Germany, the REWE Group in Austria, toom Baumarkt DIY store, DERTOUR Group.

Various fresh foods, such as lettuce, cucumbers, apples, green chili peppers, and legumes, are arranged on a light-colored surface in reusable mesh bags and cloth bags.

Sustainable Consumption

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Food waste

We are committed to reducing food waste in our stores (base year: 2022):1

See focus topic Sustainable Consumption

by 30% by 2025

See footnote 2

by 50% by 2030

At BILLA (Austria): by 40% by 2030 (base year: 2019)

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: REWE and PENNY in Germany.

2

Achievement of this objective can only be verified once the audit report is published in autumn 2026, and as such the status cannot be reported until the Progress Report 2026.

A person is holding a fresh, green savoy cabbage with its leaves spread out against a blurred green background.

Organic and Regionalism

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Organic

Share of organic products1 in the net sales value of our organic private labels and manufacturer labels in the net sales value of private labels and manufacturer labels2, 3

7.5%

8.0%

8.5%

See focus topic Organic and Regionalism

Share of organic private label products1 in the net sales value of our organic private label products2, 3 in the net sales value of private label products

14.6%

15.5%

16.5%

Share of REWE Bio1 net sales value of “REWE Bio” and “REWE Bio pflanzlich” in the net sales value of private label products3 at REWE

16.6%

17.9%

18.9%

Share of PENNY Naturgut1 net sales value of “Naturgut” in the net sales value of private label products3 at PENNY

8.1%

8.6%

9.3%

Regional concept

Number of items3 from REWE Regional at REWE stores in Germany excluding REWE Dortmund

944

930

934

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Shares excluding near and non-food, tobacco, and alcoholic drinks.

2

Scope: REWE and PENNY in Germany.

3

Only articles of which more than 1,000 units have been sold.

A person wearing a green top and jeans is holding a green recycling bin with the white recycling symbol in front of a light-colored sofa in a room with a white brick wall.

Circular Economy

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Packaging

We are making 100% of our entire private label packaging more environmentally friendly by the end of 2030.1

See focus topic Circular Economy

We will double the range of private label products offered in multiple use packaging and unpackaged by the end of 2025 compared with 2021.2

22.1%

22.1%

22.1%

We will achieve 100% recyclable plastic packaging in our private label products by the end of 2025.2

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Packaging

We are reducing the amount of plastic in our private label packaging by 20% by the end of 2025 compared with 2015.2

-21.8%

-22.3%

-25.3%

See focus topic Circular Economy

We are increasing the recyclate content in single-use PET beverage bottles for private label products to an average of 50% by the end of 2023.2

50.80%

51.26%

51.24%

We will achieve an average recyclate content of 30% in private label packaging by the end of 2025.3

34.97%

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: The REWE Group in Germany (REWE, PENNY, toom Baumarkt DIY store), since 2019 including the international sales lines (BILLA, BILLA PLUS, PENNY and ADEG).

2

Scope: REWE and PENNY in Germany. The following packaging objectives were not achieved for 2025. Reusable packaging/unpackaged: The objective is ambitious and was not achieved due to high structural and operational complexity. Pilot projects highlight key challenges relating to customer acceptance, cost-effectiveness and scalability. Recyclability of private label packaging: The objective was not achieved due to the limited availability of alternative packaging options on the market. Consequently, in certain product ranges it was virtually impossible to make the switch by 31 December 2025. Furthermore, an inadequate data set across the supply chains makes it difficult to carry out a reliable assessment.

3

Scope: REWE and PENNY in Germany. This figure is based on assumptions and projections.

A bumblebee and a butterfly are perched together on a purple flower cluster against a blurred green background.

Biodiversity

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Ecosystem protection

Through the “Blühendes Österreich” (Austria in Bloom) foundation, we support measures to protect threatened ecosystems and biotopes, thereby contributing to the goal of conserving and/or improving a total of 20 million square metres in Austria by 2030.1

11.0

13.2

15.6

See focus topic Biodiversity

Biodiversity measures in fruit and vegetable cultivation

We are creating or improving 24 million square meters of annual or perennial flower strips by 2026 (since the start of the project in 2009).2, 3, 4

16.0

18.2

22.7

We will plant 80,000 trees, hedges and shrubs by 2026.2, 3

31,900

78,8005

78,900

We will install 30,000 nesting aids by 2026.2, 3

22,700

27,700

28,800

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Peat-free soils

We are converting our total soil range to peat-free by 2025.6

100%

100%

See focus topic Biodiversity

Environmental protection in the supply chain

We will integrate all relevant food and non-food production sites for private label products into an environmental programme by the end of 2030.7

100%

100%

100%

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Cumulative area, in square metres, of land protected by the “Blühendes Österreich” (Austria in Bloom) foundation, or of high conservation value, up to the end of the respective financial year. The overall objective of 20 million square metres by 2030 was set in 2023.

2

Scope: REWE and PENNY in Germany.

3

Given the high relevance of this issue, the objectives achieved by 2025 will be extended to 2026 with higher target values.

4

Details of flowering areas that have ever been created, improved or maintained since the project began, some of which are not permanent. By 2025, around 7 million square metres of this still remained (2024: 6.8 million). Part of the increase compared with 2024 is due to a revised calculation by individual project partners.

5

Correction to the previous year’s report: Due to a recording error, the figure was revised downwards by 11,233 from 90,000 the year before. The slight decline, with planting volumes remaining the same as in 2024, is largely attributable to this adjustment. In addition, there were isolated losses due to drought and deforestation.

6

Scope: REWE and PENNY in Germany, toom Baumarkt DIY store, BILLA and BILLA PLUS.

7

Scope: REWE and PENNY in Germany, toom Baumarkt DIY store (only applies to own imports via REWE Far East).

A person wearing a blue top and a patterned dress is gently holding a small yellow chick in her hands.

Animal Welfare

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Fresh meat

We are transitioning our range of fresh beef, chicken, turkey and pork to at least husbandry system 3 by the end of 2030.1, 2, 3

9.0%

14.6%

24.2%

See focus topic Animal Welfare

100% of our fresh meat (beef, pork and poultry) for our private label products will be sourced from at least husbandry system 2 by the end of 2025.1, 2

71.0%

74.7%

82.4%

We are transitioning 30% of our own-brand fresh chicken to at least husbandry system 3 by the end of 2026.4

15.6%

Processed meat products

100% of our processed meat products (beef, pork and poultry) will be sourced from at least husbandry system 2 by the end of 2025.1, 5

69.9%

82.5%

98.7%

Drinking milk

100% of our drinking milk for private label products will be sourced from at least husbandry system 3 by the end of 2030.1

54.5%

86.6%

96.5%

Fresh milk

Since the end of 2021, 100% of our fresh milk for private label products has been sourced from Austria and Germany.1

100%

96.3%6

98.4%

Fish

In the long term, we aim for 100% tracking codes on the packaging of our single-ingredient private label fish products.1, 7

91.4%

93.7%

99.6%

We intend to offer 100% certified private label fish products in the frozen, convenience, fresh and canned segments according to the Marine Stewardship Council (MSC), GLOBALG.A.P., Aquaculture Stewardship Council (ASC) or organic certification, if available.1

86.6%

84.4%

92.0%

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Sourced from Germany

Almost 100% of the fresh pork for private label products is sourced from Germany (5xD).1, 8

See focus topic Animal Welfare

Drinking milk

100% of our drinking milk for private label products will be sourced from at least husbandry system 2 by the end of 2025.1

54.5%

98.3%

100%

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: REWE and PENNY in Germany.

2

Self-service and service counter, including (regional) meat programmes.

3

Including unprocessed deep-frozen chicken.

4

The objective was introduced in 2025 and a new target value is now set for it each year until 2030. This depends on target attainment in the respective previous year.

5

Sausage (self-service and service counter), including canned, frozen and convenience with a meat content of more than 50%, excluding specialities from abroad.

6

The decline of 3.7% is due to the new procurement of a corresponding proportion of organic milk from Denmark.

7

Fish products containing only one type of fish; excluding convenience, snacks and ready meals.

8

Except organic, REWE Feine Welt, foreign specialities, Butcher’s, pork fillet, by-products.

A group of people is standing close together and smiling at the camera while one person in the foreground is taking a selfie.

Employees1

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Gender parity

We will achieve gender parity in executive positions by 2030.2

45.4% women

54.6% men

44.9% women

55.1% men

44.9% women

55.1% men

See focus topic Employees

Internal recruitment

We will increase the proportion of leadership roles filled internally to 80% by 2030.2

75.3%

72.2%3

74.8%

Accidents

We will reduce the number of accidents per 1,000 full-time equivalents to 43.5 by 2030.2

49.0

50.3

51.0

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Jobs for people with disabilities

We will maintain the quota per capita4 of jobs for people with disabilities at a minimum level of 3.0% by 2030.2

3.1%

3.1%

3.2%

See focus topic Employees

Trainee ratio

We will maintain the trainee ratio (trainees as a proportion of the total workforce in full-time equivalents) at 5.4% until 2030.2

5.3%

5.3%

5.4%

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: The REWE Group plus independent retailers in Germany and Austria.

2

The objectives were originally set for 2025. We are continuing with them and extending the timeframe to 2030.

3

Unlike last year, a system change meant that this year’s internal recruitment rate was calculated by management level. Instead of 71.5%, we therefore achieved 72.2% in 2024.

4

The quota of jobs for people with disabilities (disabled and severely disabled people) is calculated per capita and therefore has a different basis for calculation than the mandatory employment quota for people with severe disabilities in accordance with section 154 of Book Nine of the German Social Code (SGB IX) (Germany). This calculation was chosen in order to determine a standardised key figure across countries (Germany and Austria). People with disabilities are defined in accordance with section 2 of the German Social Code (SGB) (Germany) and the Austrian Disability Employment Act (BEinstG) (Austria).

A person is holding a bowl of fresh green salad, avocado, and sprouts on their lap while sitting on a dark piece of fabric.

Nutrition and Protein Strategy1

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Share of plant-based products in procurement volumes

By the end of 2035, the share of plant-based products in procurement volumes is set to reach 60% of the total product range (excluding drinks) compared with the base year 2024, as measured in accordance with the WWF Planet-Based Diets Retailer Methodology2.

55.6%

See focus topic Nutrition and Protein Strategy

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: REWE and PENNY in Germany.

2

WWF Planet-Based Diets Retailer Methodology (as at 10/2024) with an update to the Food Categorisation List (as at 02/2026). For private label products, at ingredient level. Without using milk equivalents, as these distort the cheese quantities by a factor of 10, which is unrealistic, and are not intended for other dairy products.

A person is wearing a colorful plaid shirt jacket and a hat and is holding a large bunch of bananas in a green, tropical setting.

Focus Raw Materials and Products

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Tea

100% of our herbal and fruit tea products (with at least 30% certified raw materials) will be certified by the end of 2025.1

95%

97%

98%

See the sections on Supply Chain, Climate Protection, Human Rights, Biodiversity

Objectives achieved

Topic

KPI/Objective

Status
2023

Status
2024

Status
2025

Measures

Palm oil

Our palm (kernel) oil for private label products is 100% RSPO-certified.2

100%

100%

100%

See the sections on Supply Chain, Climate Protection, Human Rights, Biodiversity

We have been purchasing 100% at least segregated certified palm (kernel) oil since 2018 and 100% at least mass balanced certified fractions and derivatives since 2020.1

100%

100%

100%

Cocoa

Our chocolate products and sweet baked goods for private label products have been 100% Fairtrade certified since the end of 2020.1, 3

100%

100%

100%

The cocoa in our private label products has been certified since the end of 2020.1

98%

99%

100%

Tea

100% of our black and green teas for our private label products have been certified since the end of 2020.

97%

99%

100%

Coffee

Our private label coffee products have been Rainforest Alliance, organic or Fairtrade certified since the end of 2020.

100%

100%

100%

Soy in animal feed

100% of the fresh and UHT milk, the fresh egg product range and fresh poultry from our private label products carry the seal of the German Association Food without Genetic Engineering (VLOG) or an organic certification.1

100%

100%

100%

Cotton and textiles

All cotton textiles in our private label products were certified according to Cotton made in Africa® or GOTS by the end of 2025.4

100%

100%

100%

Wood and paper

All non-food private label wood and paper products were Blauer Engel (Blue Angel), FSC Recycled, PEFC Recycled, FSC 100%, PEFC™ or FSC Mix certified by the end of 2025.1

100%

100%

100%

In progress
Objective achieved
Objective not yet available
Objective not achieved
1

Scope: REWE and PENNY in Germany.

2

Scope: REWE and PENNY in Germany and Lekkerland Germany.

3

These items include the following product groups: chocolate bars, Easter and Christmas confectionery, nut nougat spreads and instant cocoa.

4

Scope: REWE and PENNY in Germany, toom Baumarkt DIY store.