The principle “We are aware of our responsibility and act sustainably” has been part of our corporate mission statement since 2008. It sets out our commitment and steers our guideline on sustainable business practices and the key priorities defined therein. It defines key areas of focus – including responsibility for our employees, respect for human rights in the supply chain, fair business practices, the further development of sustainability-related product ranges, measures relating to environmental and climate protection, and social involvement. Our sustainability management is guided by the United Nations’ 17 Sustainable Development Goals (see Sustainable Development Goals).
Our strategy is based on four pillars and their areas of action:
In this report, we present our commitment1 in cross-pillar focus topics.
Since 2023, overall responsibility for sustainability, as well as responsibility for the strategic development and implementation of the sustainability agenda, has rested with the HR & Sustainability Management Board department, which is headed by our Chief People and Sustainability Officer, Dr Daniela Büchel. Cross-sales-line working groups ensure that the four pillars of the sustainability strategy are systematically integrated into all relevant business processes. REWE and PENNY in Germany, the REWE Group in Austria2, Lekkerland, toom Baumarkt DIY store and the DERTOUR Group set strategic priorities depending on the business model.
When implementing our sustainability strategy, we engage in dialogue with our stakeholders, such as suppliers, consumers, business partners, politicians, authorities, scientists, non-governmental organisations (NGOs), employees, the works council, executives and independent retailers.
We advocate for our perspective at the local, national and European level through our Public Affairs department.
Our Sustainability Advisory Board
The Sustainability Advisory Board is a key body for stakeholder dialogue. It consists of five independent experts and representatives of non-governmental organisations and is involved in the development, evaluation, and implementation of the sustainability strategy at REWE and PENNY in Germany. The Advisory Board reviews measures, provides input and assists with the further development of the strategy
By investing in transformation and innovation, we can help to promote greater sustainability while reducing cost risks. Sustainable practices can open up opportunities and mitigate risks.
As an international trade and tourism company, we are furthermore exposed to a wide range of risks:
Using a structured risk management approach, we identify, assess and manage material risks, while also taking potential opportunities into account. For more information, see the Group Management Report for the 2025 business year.
Our Sustainability-Linked Bond Framework connects our financing strategy with our sustainability strategy. In 2023, we became the first German food retailer3 to issue a sustainability-linked bond of 900 million euros on the capital market, the terms of which are linked to the achievement of our climate targets. The focus is on reducing environmentally harmful greenhouse gas emissions at REWE and PENNY in Germany. In 2025, we published our second Progress Report.
Clear rules and transparent decision-making processes guide our business as an international trade and tourism company. Binding compliance standards provide guidance and reliability, particularly in a competitive environment, in supplier relationships and in the event of conflicts of interest. They therefore form a key foundation for long-term economic success.
We have anchored integrity and fairness in our business transactions and in our treatment with one another as fundamental values in the REWE Group Mission Statement. In our Code of Conduct, we have defined mandatory standards of behaviour for all employees working on behalf of the REWE Group.
More information on the risks in the supply chain and legal compliance with the German Act on Corporate Due Diligence Obligations in Supply Chains (LkSG) can be found in the chapter Supply Chain.
Our compliance management system (CMS) prevents violations of legal and internal company regulations. We have also created a compliance programme that includes preventative measures, such as risk assessments, whistleblower management systems, business partner audits and training on compliance, antitrust law, ethics, and other topics. In 2025, we trained 32,230 employees (2024: 37,844).
We have various processes and communication channels for critical requests, concerns, grievances, reports, or alerts. We have special grievance mechanisms for the relevant supply chains, in particular for focus raw materials and production sites in analysed risk countries (see also the Supply Chain chapter and the Human Rights focus topic).
Auditing, Market Auditing, external lawyers or the internal compliance organisation investigate any suspected compliance violations, and the results and measures are communicated to the Governance & Compliance department and implemented by the operating units. Whistleblowers are informed once the investigation has been concluded.