Our commitment 2024
Which projects we have supported
With our sales lines, we support numerous projects in our four areas of action. The focus here is on the implementation of long-term and recurring measures.
REWE and PENNY have been supporting the 970 food banks of Tafel Deutschland e. V. in Germany since 1996 and 2007 respectively. As part of the “Tafel macht Zukunft” (Tafel is Making the Future) project, which aims to simplify the collection and distribution of food donations through digital solutions. The digital delivery note was expanded to 1,398 stores in 2024 (2023: 889).
415014
Our established “Gemeinsam Teller füllen!” (Filling Plates Together!) campaign at REWE and nahkauf in Germany collected 415,014 bags of donations1 with long-life food worth nearly 2.08 million euros (2023: 423,304 bags1 and 2.12 million euros) for local food banks in Germany.
Together with the food bank organisation Tafel Deutschland e. V. and industry partners, REWE in Germany provided 25 schools (2023: 24) and over 2,300 children (2023: 2,200) with nearly 460,000 (2023: 380,000) healthy breakfasts with the “Power Kiste” (power box). Over 5,100 children (2023: 2,000) at 39 schools (2023: 17) also received breakfast snacks with the “Power Kiste Light” (power box light).
The Inclusion Mobile is rolling
Since October 2024, the Inclusion Mobile has been touring Germany, a joint project of REWE, Aktion Mensch and the German Disabled Sports Association with para-athlete Niko Kappel as its ambassador. It allows children and young people with and without disabilities to participate in activities that aim to break down barriers, demonstrate the diversity of inclusive sport and promote equal cooperation.
963000
PENNY in Germany awarded 642 (2023: 700) regional “Förderpenny” prizes totalling 963,000 euros (2023: 987,500 euros) in 2024. Applications were received from 5,563 (2023: 5,400) organisations that are committed to supporting children and young people.2
In 2024, nahkauf in Germany supported the charity action “Ein Herz für Kinder” (a heart for children) of the association “Bild e. V.” with a donation of 300,000 euros.
As part of our employee donation projects, we supported projects run by our partners food bank organisation Tafel Deutschland e. V., Little Homes, children’s charity “Kindernothilfe” and DERTOUR Foundation in 2024.
€ 3 million
REWE, together with Procter & Gamble and Aktion Mensch, has reached a special milestone with the project “Stück zum Glück” (Piece of Happiness) 2024: the donation target of three million euros. Through the joint initiative, more than 50 inclusive playground projects have been implemented since 2018.
From September to December 2024, the “Aufrunden, bitte!” (Round up, please!) initiative by the REWE Group in Austria and Caritas Austria dedicated all donations to the organization “Österreich hilft Österreich” (Austria helps Austria). Including BILLA tripling the round-up donations from customers at BILLA, BILLA PLUS, BIPA and PENNY in September, flood victims benefited from 156,780 euros. Of this amount, the REWE Group Austria corporate donation for flood victims amounts to 87,711 euros.
Since 2019, toom Baumarkt DIY store has been supporting “Little Home Köln e. V.” with building materials for mobile tiny houses for the homeless. 17 such houses were built in 2024 (2023: 12).
100
The DERTOUR Foundation initiated two new funding projects in 2024, bringing the total to 100 projects in 28 countries on five continents since it was founded in 2014. Its funding objectives include education for young people and women, as well as nature and animal protection.
Club sports are important
In 2024, REWE in Germany launched the fifth round of its major project “Scheine für Vereine” (Vouchers for Sports Clubs), this year for the first time in cooperation with Aktion Mensch. Motto of the year: “Sport vereint” (Sports unites). Together with our ambassadors Thomas Müller and Jamal Musiala, we were able to support 23,444 amateur sports clubs (2023: 23,249).
