This SDG focuses on the changes that should be made in lifestyles and commercial practises. It addresses both individual consumption and the restructuring of the value patterns on which production is based. A circular economy and sustainable supply chains are just as relevant in this regard as the avoidance of waste, the responsible disposal of rubbish and the reduction of food waste.
A major part of the REWE Group’s effort is devoted to helping achieve SDG 12. This work is based on the company’s principles and guidelines that address environmental issues and social questions throughout its supply chains.
One important contribution being made on the value step of purchasing, cultivation and production to foster increasingly sustainable agricultural operations involves the promotion of organic and regional private label products as well as products in which the REWE Group can achieve social and environmental improvements in supply chains and animal welfare terms. The company applies internationally recognised certification standards in this effort, works together with the industry in initiatives and carries out its own projects. The conscious use of resources on this value level is reflected in the REWE Group focal issue circular economy, an area where packaging plays a significant role. The strategic motto here is : “avoid, reduce, improve”. The company has set a number of goals in this area that it intends to achieve by the end of 2025: 20 per cent less plastic should be used in the sales and services packaging of REWE and PENNY store brands in Germany. In areas where plastic is absolutely necessary, the used plastic should be recyclable. In 2021, the REWE Group devised a recycling-economy strategy – for the purpose of actively reducing the use of resources in the value chain of its products and bolstering environmental and climate protection. In this effort, processes are being refined and product innovations created to reduce the resources used and the waste generated in the production of durable and consumer goods. Such steps include decreasing the amounts of material used. Furthermore, the REWE Group is considering the possibility of replacing disposal products with reusable alternatives. It also continuously examines the recycling potential of its own material flows.
The REWE Group makes a positive contribution to the achievement of SDG 12 on the value level of stores, sales and consumption. The company uses state-of-the-art forecasting systems and automated order processes to ensure that stores receive the fresh goods they need and to reduce food waste – supported by the entrepreneurial experience of employees. The REWE Group sensitises its customers about the issue of food waste by conducting campaigns. It also works with more than 950 local Tafeln food banks and the association Verein Foodsharing e. V.
Since 2010, the company has used the PRO PLANET label to transparently inform customers about products that are made in a social and environmentally sustainable manner or meet tougher animal welfare standards. Twenty-five per cent of the private label brands sold by REWE and PENNY in Germany should bear this label for conscious buying decisions by the end of 2025.