Goals and KPIs
at a Glance

The REWE Group has defined key figures and clear goals within its four pillars of sustainability. This makes it possible to measure progress and adjust measures if necessary. The most important KPIs and goals are presented below. As raw material production and product processing are highly relevant in terms of sustainability criteria, they are summarised separately.

Green Products
Topic	Goals	Measures

Training programme for better working conditions	Fully integrate strategically relevant production sites for the store brands of REWE, PENNY Germany and toom into a training programme (capacity building) by the end of 2030	See the section Social Aspects in the Supply Chain
Complaint mechanism	Improve access to complaint mechanisms in relevant supply chains for the store brands of REWE, PENNY Germany and toom by the end of 2025	See the section Social Aspects in the Supply Chain
Environmental programme	Fully integrate relevant food and non-food producers for the store brands of REWE, PENNY Germany and toom into an environmental programme by the end of 2030	See the sections Environmental Aspects in the Supply Chain and Packaging
Packaging	100% more environmentally friendly store brand packaging by the end of 2030¹
Greenhouse gas emissions in the supply chain	Reduce absolute greenhouse gas emissions in the supply chains for store brand products of REWE and PENNY Germany by 15% by the end of 2030 (compared to 2019)	See the section Climate Protection in the Supply Chain
Nutrition	Increase Nutri-Score labelling on relevant² store brand products of REWE and PENNY Germany to 80% by mid-2022 and 100% by mid-2023	See the section Nutrition
In progress Goal attained Not available Goal not attained
¹ This goal applies to the REWE Group in Germany (REWE, PENNY, toom Baumarkt DIY stores) and, since 2019, also to the international sales lines (BILLA, BILLA PLUS, PENNY and ADEG). ² Not relevant are, for example, mono-products such as rice, potatoes or flour, as well as products that have no added sugar/salt, such as mineral waters, cooking oils or vinegar.

Energy, Climate and the Environment
Topic	Goals	Status	Measures
Greenhouse gas emissions on a company level	Reduce absolute greenhouse gas emissions for all countries and companies of the REWE Group by 30% by 2030 (compared to 2019) Achieve climate neutrality for all countries and companies of the REWE Group by 2040	-7.3%	See the section Climate Protection on a Company Level
	Total greenhouse gas emissions for all countries and companies of the REWE Group incl. independent retailers (Scope 1 to 3) in tonnes of CO₂ equivalents	1,359,106
	Reduce refrigerant-related greenhouse gas emissions for all countries and companies of the REWE Group by 60% by 2030 (compared to 2019)	-18%
Electricity consumption	Reduce electricity consumption per square metre of sales area by 10% by 2030 (compared to 2019)	- 5.2%	See the section Energy
Energy consumption	Energy consumption for all countries and companies of the REWE Group incl. independent retailers (in GWh)	6,768.24	See the section Energy
Fuel consumption and greenhouse gas emissions¹ in logistics	Fuel consumption (lorries/vehicles) for all countries and companies of the REWE Group incl. independent retailers (in GWh)	1,355	See the section Logistics and Mobility
	Absolute greenhouse gas emissions in logistics incl. external shipping logistics for all countries and companies of the REWE Group incl. retailers in tonnes of CO₂ equivalents	445,275	See the section Logistics and Mobility
Non-hazardous waste	Absolute volume of non-hazardous waste generated by companies of the REWE Group in Germany and Austria excluding retailers in tonnes	871,799	See the section Waste
Stores certified in accordance with DGNB e. V.	Completed stores built in accordance with DGNB e. V. requirements (green building)	315	See the section Green Building
¹ The calculation of emission intensity includes direct, indirect energy-related and further indirect emissions (Scope 1, 2 and 3). For more information, see the also section Climate Protection on a Company Level.

Employees
Topic	Goals	Status	Measures
Training percentage	Keep the training percentage (trainees as a percentage of the total workforce in full-time equivalents) at 5.4% until 2025	5.6%	See the section Training and Education
Internal staffing	Increase the level of internally staffed management positions to 80.0% by 2025	75.1%	See the section Training and Education
Gender ratio	Achieve a balanced gender ratio in management positions by 2025	45.3% female, 54.7% male	See the section Diversity and Equal Opportunity
Accidents	Reduce the number of accidents per 1,000 full-time equivalents to 43.5 by 2025	48.8	See the section Occupational Health and Safety Management
Employment rate of individuals with disabilities	Keep the employment rate of individuals with disabilities¹ at a level of at least 3.0% until 2025	3.0%	See the section Diversity and Equal Opportunity
¹ The employment rate of people with disabilities is calculated by headcount and therefore has a different calculation basis than when determining the mandatory share of employed people with severe disabilities according to Section 154, Book IX of the Social Welfare Code (SGB) (Germany). The decision to calculate the employment rate of people with disabilities by headcount was made in order to be able to determine a uniform key figure for all countries (Germany and Austria). Individuals with disabilities are defined according to Section 2 of the German Social Welfare Code and the Austrian Disabled Persons Employment Act (BEinstG).

Social Commitment
Topic	Goals	Status	Measures
Long-term projects	Share of long-term projects (> two years)	94%	See the section Projects and Sponsorships
Nutrition and exercise	Number of children and adolescents reached	68,528
Children and adolescents	Number of children and adolescents reached	31,225
Vigilant approach to food	Sponsorships and donations in support of Tafel food banks in Germany and Austria	€682,227
Biodiversity and environmental protection	Project total in the financial year	€2,291,691	See the sections Projects and Sponsorships and Biodiversity

Raw Materials in Focus and Products
Topic	Goals	Status	Measures

Bananas/pineapples	100% certified bananas (Rainforest Alliance, Fairtrade, organic) and pineapples (Rainforest Alliance, organic) at REWE and PENNY Germany by the end of 2016		See the section Raw Materials in Focus – Food
Cotton and textiles	100% cotton textiles certified according to Cotton made in Africa and GOTS at REWE, PENNY and toom Baumarkt DIY stores in Germany by the end of 2025	98%	See the section Raw Materials in Focus – Non-Food
Organic	Net sales value of organic store brand and manufacturer brand products¹ as a percentage of the net sales value of all store brand and manufacturer brand products sold by REWE and PENNY in Germany	8%	See the section Organic
	Net sales value of organic store brands¹ of REWE and PENNY in Germany as a percentage of the net sales value of all store brands	16%
	Net sales value of “REWE Bio”¹ products as a percentage of the net sales value of all store brand products at REWE	19%
	Net sales value of “PENNY Naturgut”¹ products as a percentage of the net sales value of all store brand products at PENNY	7%
Biodiversity measures in fruit and vegetable cultivation	Area of planted and enhanced flower strips (in hectares)	888	see the section Biodiversity
	Number of nesting boxes and nesting aids for birds and bats	13,300
	Number of insect nesting aids	6,500
German origin	95% conventional pork of German origin (5xD = the pigs are born, reared, fattened, slaughtered and processed exclusively in Germany) among the store brands of REWE and PENNY Germany by summer 2022		See the section Regionality
Eggs	100% organic fresh eggs of the “Spitz & Bube” brand at REWE Germany by the end of 2020		See section Animal Welfare
Eggs	100% eggs free of chick culling among REWE Germany’s store brands by the end of 2021		See section Animal Welfare
Fish	100% store brand fish products (frozen, convenience, fresh and canned) at REWE and PENNY in Germany certified according to the Marine Stewardship Council (MSC), GLOBALG.A.P., Aquaculture Stewardship Council (ASC) or with organic certification, if available	88%	See the section Raw Materials in Focus – Food and the Guideline on Fish and Seafood
Fish	In the long term, 100% store brand fish mono-products at REWE and PENNY in Germany with tracking codes on the packaging	84%
Fresh meat²	100% fresh meat² (beef, pork & poultry) from at least livestock farming system 2 among REWE’s and PENNY Germany’s store brands by the end of 2025	63%	See the section Animal Welfare
Fresh meat²	100% fresh meat² (beef, pork & poultry) from at least livestock farming system 3 among REWE’s and PENNY Germany’s store brands by the end of 2030	8.5%	See the section Animal Welfare
Processed meat products	100% processed meat products (sausage, incl. canned, frozen and convenience) from at least livestock farming system 2 among REWE’s and PENNY Germany’s store brands by the end of 2025
Fresh milk	100% fresh milk from Austria and Germany among the store brands of REWE and PENNY Germany by the end of 2021		See the section Animal Welfare
Drinking milk	100% drinking milk from at least livestock farming system 2 among REWE’s and PENNY Germany’s store brands by the end of 2025 100% drinking milk from at least livestock farming system 3 among REWE’s and PENNY Germany’s store brands by the end of 2030	³	See the section Animal Welfare
Wood and paper	100% store brand wood and paper products in the non-food sector at REWE and PENNY in Germany featuring Blauer Engel (Blue Angel), FSC Recycled, PEFC Recycled, FSC 100%, PEFC™ or FSC Mix certification by the end of 2025	99%	See the section Raw Materials in Focus – Non-Food
Wood and paper	100% store brand wood and paper products in the near-food sector at REWE and PENNY in Germany featuring Blauer Engel (Blue Angel), FSC Recycled, PEFC Recycled, FSC 100%, PEFC™ or FSC Mix certification by the end of 2020		See the section Raw Materials in Focus – Non-Food
Coffee	100% store brand coffee products at REWE and PENNY in Germany featuring Rainforest Alliance, organic or Fairtrade certification by the end of 2020		See the section Raw Materials in Focus – Food and the Guideline on Coffee
Cocoa	100% certified cocoa among REWE and PENNY Germany store brands by the end of 2020	99%	See the section Raw Materials in Focus – Food and the Guideline on Cocoa Products
Cocoa	100% Fairtrade-certified chocolate products and sweet baked goods⁴ among the store brands of REWE and PENNY Germany
Cosmetic products	100% microplastic-free cosmetic products as per the REWE Group understanding defined in our guidelines among the store brands of REWE and PENNY in Germany by the end of 2020		See the section Water and the Guideline on Microplastics in Cosmetic Products
Cosmetic products	100% cosmetic products free of focused synthetic and semi-synthetic polymers in dissolved/gel-like/liquid form as per the REWE Group understanding defined in our guidelines (if this is possible without loss of performance) among the store brands of REWE and PENNY in Germany by the end of 2020	99.89%
Nordmann firs	100% Nordmann firs which are fairly grown “Fair Trees” at toom Baumarkt DIY stores in Germany		See the section Raw Materials in Focus – Non-Food
Palm oil	100% RSPO-certified palm (kernel) oil among the store brands of REWE and PENNY Germany, in Austria and at Lekkerland		See the section Raw Materials in Focus – Food and the Guideline on Palm Oil
Palm oil	Purchase of 100% at least segregated certified palm (kernel) oil by 2018 and 100% at least mass balance certified fractions and derivatives by 2020	99%
PRO PLANET	Number of PRO PLANET products at REWE and PENNY in Germany⁵	1,373	See the section PRO PLANET
	25% of REWE’s and PENNY’s store brands in Germany to carry the PRO PLANET label by the end of 2025⁵	9%
	Number of PRO PLANET products at toom Baumarkt DIY stores in Germany	884
REWE regional concept	Number of products at REWE stores in Germany	842	See the section Regionality
REWE regional concept	Number of “Da komm ich her” (That’s where I’m from) regional concept products at BILLA, BILLA PLUS and Sutterlüty in Austria	200	See the section Regionality
Juices (formerly orange juice)	50% of all store brand juices, nectars and fruit juice drinks at REWE and PENNY Germany (excluding promotional, seasonal and regional items) to carry Rainforest Alliance, Fairtrade, Naturland, organic, SAI FSA Bronze/ Silver/Gold or GLOBALG.A.P. certification by the end of 2025		See the section Raw Materials in Focus – Food and the Guideline on Juices
Juices (formerly orange juice)	100% orange and pineapple direct juice at REWE and PENNY in Germany to carry Rainforest Alliance or organic certification by 2025
Soy as animal feed	Share of store brand fresh milk and UHT milk products bearing the seal of the Verband für Lebensmittel ohne Gentechnik e.V. (VLOG) (German Association of Non-Genetically Modiﬁed Foods) at REWE and PENNY in Germany
Tea	100% certified herbal and fruit tea products (with at least 30% certified raw ingredients) among the store brands of REWE and PENNY Germany by the end of 2025	93%	See the section Raw Materials in Focus – Food and the Guideline on Tea Products
Tea	100% certified black and green tea among the store brands of REWE and PENNY Germany by the end of 2020
Peat-free soil	100% elimination of peaty soils from store brands and brand products at toom Baumarkt DIY stores in Germany by 2025		See the section Raw Materials in Focus – Non-Food
Packaging	100% store brand PET packaging in the detergents and cleaning products sector made of recycled material⁶ at REWE and PENNY Germany by the end of 2021	95%	See the section Packaging and the Guideline on More Eco-Friendly Packaging
	On average, 50% recycled material content in non-refillable PET beverage bottles among the store brands of REWE and PENNY Germany by the end of 2023	38%
	20% reduction in the amount of plastic used in store brand packaging at REWE and PENNY in Germany by the end of 2025 (compared to 2015)	-22%
	100% of the plastic store brand packaging at REWE and PENNY Germany to be recyclable by the end of 2025
	100% certified paper packaging at REWE and PENNY Germany by the end of 2020
In progress Goal attained Not available Goal not attained
¹ Figures exclude near- and non-food, tobacco and alcoholic beverages. ² Self-service and service counters. ³ Data for this goal will be collected as of the next financial year. ⁴ These items include the product groups of chocolate tablets and bars, pralines, Easter and Christmas sweets. Nut/nougat spreads and instant cocoa cannot be determined automatically in the context of this survey, which is why these items are not included in the scope of reporting. ⁵ The purchasing volume is the number of sales units of the purchased store brand products. ⁶ Where possible, at least 20 per cent recycled material from waste collected via the yellow sack.

Goals and KPIsat a Glance

More about sustainability at REWE Group

Goals and KPIs
at a Glance