The REWE Group has defined key figures and clear goals within its four pillars of sustainability. This makes it possible to measure progress and adjust measures if necessary. The most important KPIs and goals are presented below. As raw material production and product processing are highly relevant in terms of sustainability criteria, they are summarised separately.
Training programme for better working conditions
Fully integrate strategically relevant production sites for the store brands of REWE, PENNY Germany and toom into a training programme (capacity building) by the end of 2030
The calculation of emission intensity includes direct, indirect energy-related and further indirect emissions (Scope 1, 2 and 3). For more information, see the also section Climate Protection on a Company Level.
Keep the training percentage (trainees as a percentage of the total workforce in full-time equivalents) at 5.4% until 2025
The employment rate of people with disabilities is calculated by headcount and therefore has a different calculation basis than when determining the mandatory share of employed people with severe disabilities according to Section 154, Book IX of the Social Welfare Code (SGB) (Germany). The decision to calculate the employment rate of people with disabilities by headcount was made in order to be able to determine a uniform key figure for all countries (Germany and Austria). Individuals with disabilities are defined according to Section 2 of the German Social Welfare Code and the Austrian Disabled Persons Employment Act (BEinstG).
100% eggs free of chick culling among REWE Germany’s store brands by the end of 2021
100% store brand fish products (frozen, convenience, fresh and canned) at REWE and PENNY in Germany certified according to the Marine Stewardship Council (MSC), GLOBALG.A.P., Aquaculture
Stewardship Council (ASC) or with organic certification, if available
100% store brand wood and paper products in the non-food sector at REWE and PENNY in Germany featuring Blauer Engel (Blue Angel), FSC Recycled, PEFC Recycled, FSC 100%, PEFC™ or FSC Mix certification by the end of 2025
100% store brand wood and paper products in the near-food sector at REWE and PENNY in Germany featuring Blauer Engel (Blue Angel), FSC Recycled, PEFC Recycled, FSC 100%, PEFC™ or FSC Mix certification by the end of 2020
100% store brand coffee products at REWE and PENNY in Germany featuring Rainforest Alliance, organic or Fairtrade certification by the end of 2020
100% cosmetic products free of focused synthetic and semi-synthetic polymers in dissolved/gel-like/liquid form as per the REWE Group understanding defined in our guidelines (if this is possible without loss of performance) among the store brands of REWE and PENNY in Germany by the end of 2020
100% Nordmann firs which are fairly grown “Fair Trees” at toom Baumarkt DIY stores in Germany
Number of “Da komm ich her” (That’s where I’m from) regional concept products at BILLA, BILLA PLUS and Sutterlüty in Austria
Juices (formerly orange juice)
50% of all store brand juices, nectars and fruit juice drinks at REWE and PENNY Germany (excluding promotional, seasonal and regional items) to carry Rainforest Alliance, Fairtrade, Naturland, organic, SAI FSA Bronze/ Silver/Gold or GLOBALG.A.P. certification by the end of 2025
100% orange and pineapple direct juice at REWE and PENNY in Germany to carry Rainforest Alliance or organic certification by 2025
Soy as animal feed
Share of store brand fresh milk and UHT milk products bearing the seal of the Verband für Lebensmittel ohne Gentechnik e.V. (VLOG) (German Association of Non-Genetically Modiﬁed Foods) at REWE and PENNY in Germany
100% certified herbal and fruit tea products (with at least 30% certified raw ingredients) among the store brands of REWE and PENNY Germany by the end of 2025
On average, 50% recycled material content in non-refillable PET beverage bottles among the store brands of REWE and PENNY Germany by the end of 2023
20% reduction in the amount of plastic used in store brand packaging at REWE and PENNY in Germany by the end of 2025 (compared to 2015)
100% of the plastic store brand packaging at REWE and PENNY Germany to be recyclable by the end of 2025
100% certified paper packaging at REWE and PENNY Germany by the end of 2020
Goal not attained
Figures exclude near- and non-food, tobacco and alcoholic beverages.
Self-service and service counters.
Data for this goal will be collected as of the next financial year.
These items include the product groups of chocolate tablets and bars, pralines, Easter and Christmas sweets. Nut/nougat spreads and instant cocoa cannot be determined automatically in the context of this survey, which is why these items are not included in the scope of reporting.
The purchasing volume is the number of sales units of the purchased store brand products.
Where possible, at least 20 per cent recycled material from waste collected via the yellow sack.