As a result of its determination to promote sustainability and end its niche existence, REWE Group supports many initiatives and organisations that promote sustainable actions, animal welfare, environmental protection, conscious diets and much more.
Strategies that change entire sectors over the long term are required for many sustainability challenges. This is why REWE Group plays an active role in sector initiatives and launches them itself on occasion. The aim of these multi-stakeholder strategies is to involve as many participants as possible through cooperation and exchange of experience, and work together to find approaches for lasting positive developments.
Initiatives that REWE Group plays an active part in include the following:
5 am Tag (5 a Day): As a charter member and Management Board member of the group “5 am Tag” (5 a Day), REWE Group encourages efforts to boost consumption of fruit and vegetables to five portions a day and to promote healthy diets for children. Together with other sponsors, including the German Nutrition Society (DGE), the company has been involved in encouraging people to eat more fruit and vegetables since 2000.
amfori BEPI: The amfori Business Environmental Performance Initiative (BEPI) helps companies improve their environmental performance in global supply chains. In addition to being a member of amfori BEPI, REWE Group is also represented on the amfori Member Advisory Council to provide expert strategic advice from a business perspective.
amfori BSCI: As a member, REWE Group commits itself, as well as all suppliers and producers, to compliance with the code of conduct of the amfori Business Social Compliance Initiative (BSCI). REWE Group joined amfori BSCI in 2008 and is actively represented in working groups and the Membership Committee to help shape further developments.
Berufsgenossenschaft Handel und Warenlogistik (BGHW) (employers’ liability insurance association for trade and good logistics): The statutory accident insurance institution for trade and goods logistics supports the employees of REWE Group through targeted prevention of occupational accidents and illnesses.
Biodiversity in Good Company: In this cross-industry alliance, companies are working together for the protection and sustainable use of global biodiversity. As part of the initiative, REWE Group has pledged to integrate protection and sustainable use of biodiversity into the company’s sustainability management.
Bündnis für nachhaltige Textilien (Alliance for Sustainable Textiles): The alliance is a partnership of various stakeholders aimed at driving improvements along the global value chain in the textile industry. By joining in 2015, REWE Group has pledged to sustainably improve the environmental, social and economic conditions in international textile supply chains.
Center for Child Rights and Corporate Social Responsibility (CCR CSR): CCR CSR helps member companies such as REWE Group to implement policies relating to children’s rights. REWE Group has been a member since 2018.
Consumer Goods Forum: The organisation aims to help retailers and consumer goods manufacturers, along with other key interest groups, work to build consumer confidence and drive positive change under the motto “Better Lives through Better Business”. REWE Group is involved as a member of the Consumer Goods Forum.
Cotton made in Africa: The initiative was born with the aim of improving the living conditions of people in Africa’s cotton-growing regions. REWE Group has supported the initiative since 2008 and is a Member of the Board at Cotton made in Africa.
CSR Fruit Juice Platform: The platform is driving social and environmental improvements in the supply chains of the fruit juice industry. It was created to help European fruit juice producers incorporate CSR measures into their company strategies, and thus achieve a long-term, sustainable contribution along the global value chain of fruit juices for all stakeholders. REWE Group has been a member of the CSR Fruit Juice Platform since 2016 and is actively involved in a working group on orange juice from Brazil. It has also been a member of the steering committee since 2017.
Demographie Netzwerk e.V. (The Demographic Network): As part of its membership in The Demographic Network, REWE Group has committed since 2006 to non-discriminatory, age-neutral human resources policies, a balanced age structure of the workforce, holistic health-promotion programmes and knowledge transfer between generations. In twelve working groups and topics, REWE Group collaborates with other companies and organisations in the network to develop new knowledge and exchange existing know-how, with the aim of tackling economic, social and technological changes and the associated challenges.
Detox campaign: As part of Greenpeace’s Detox campaign, companies have pledged to reduce the use of hazardous chemicals in textile production. Companies use a progress report to disclose their developments and data. REWE Group signed up to the Detox campaign in 2014.
Deutsche Gesellschaft für Nachhaltiges Bauen e.V. (DGNB) (German Sustainable Building Council): As members of the non-profit organisation DGNB, the REWE sales lines and toom Baumarkt DIY stores campaign for sustainable construction. Promotional means include the certification of sustainable buildings, internal spaces and accommodation.
Deutscher ReiseVerband (DRV) (German Travel Association): Since 2010, DER Touristik has been an active member of the DRV’s working group on child protection. Members of the DRV, NGOs and state representatives are opposing the sexual exploitation of minors in tourism. Activities focus on making travellers, as well as employees in the travel industry, aware of the issue and providing information, in order to protect children from sexual assault.
Forum Nachhaltigere Eiweißfuttermittel (Forum for More Sustainable Protein Feed): Within the framework of the dialogue forum, the food industry, feed trade, civil society actors, environmental NGOs and political representatives discuss options and goals for the use of more sustainable protein feed in Germany.
Forum Nachhaltiger Kakao e.V. (German Initiative on Sustainable Cocoa): Since 2012, this multi-stakeholder initiative has been committed to improving the living conditions of cocoa farmers, protecting natural resources and biodiversity, as well as growing and marketing sustainable cocoa. As a charter member, REWE Group joins other companies in supporting the PRO-PLANTEURS project, a joint, five-year cocoa programme being conducted in Côte d’Ivoire.
Forum Nachhaltiges Palmöl (FONAP) (Forum for Sustainable Palm Oil): The aim of this multi-stakeholder initiative is to significantly increase the share of sustainably produced palm oil while improving existing certifications and standards. The forum was founded in 2013 by REWE Group and other partners. REWE Group is actively involved in a working group set up to develop and implement a project in producer countries.
Futouris e.V.: The primary objective of the sustainability initiative of the German travel and tourism industry is to promote tourist destinations over the long term by supporting environmental, biodiversity and corporate responsibility projects on behalf of society and culture. DER Touristik joined Futouris in 2015.
GLOBALG.A.P. Risk Assessment on Social Practice (GRASP): GRASP is a module developed for the social risk assessment of farms that are certified in accordance with the GLOBALG.A.P. standard. REWE Group is a member of the Technical Committee, whose central task is to advise the steering committee regarding strategic and technical developments.
Initiative Tierwohl (The Animal Welfare Initiative): This alliance of representatives from farming, the meat-packing industry and food retail is striving to create a more animal-conscious form of meat production. Participating companies donate 6.25 cents to the Animal Welfare Initiative for each kilogram of pork and poultry they sell. These contributions generate about 135 million euros annually. The money is available to finance animal-welfare measures that extend beyond legal requirements. REWE Group has been actively involved in the Animal Welfare Initiative as a charter member since 2015.
Interessengemeinschaft FÜR gesunde Lebensmittel e.V. (IG FÜR) (interest group for healthy food): This interest group is striving to raise awareness of the importance of healthy food for people’s well-being by imparting knowledge in an objective manner. The public and consumers are also informed about the origin, production and processing of food.
Land schafft Leben e.V. (land creates life): The Austrian association wants to show consumers in a transparent manner how food is produced in Austria, how the production takes place on site, how the processing works and, finally, how the finished product ends up in food retail. REWE International AG, with its trade companies BILLA, MERKUR, PENNY and ADEG, was one of the first supporters of this initiative and has been an official sponsor of “Land schafft Leben” since 2014.
Rainforest Alliance: The Rainforest Alliance is a sustainability standard for the production of agricultural commodities and products. REWE Group joined the Rainforest Alliance in 2018 and is a member of the Standards Committee, which makes decisions about content-related development based on public consultations on standards.
Regionalfenster e.V.: The Regionalfenster label provides consumers with verified information about the origin of ingredients and the processing location. In this manner, it creates transparency for customers that complements store-brand-specific information. As another way of promoting regional products, REWE Group became a charter member of the supporting association Regionalfenster e.V. in 2012 and has been applying the group’s regional window concept to selected products in PENNY and REWE stores since 2014.
The Bangladesh Accord on Fire and Building Safety: The aim of this accord is to increase safety in the textile industry through independent inspectors who check building safety, fire safety and electrical safety during factory visits. In 2013, REWE Group signed the agreement calling for greater safety in the textile industry in Bangladesh as well as the subsequent “2018 Transition Accord” in 2017.
The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism (The Code): This code of conduct, “The Code”, was initiated by the German Travel Association (DRV) on behalf of all its members and is based on the UN Universal Declaration of Human Rights and the UN Convention on the Rights of the Child. ECPAT Deutschland e.V. – a working group for the protection of children from sexual exploitation – oversees its implementation and supports DER Touristik as an expert partner.
Verband für Lebensmittel ohne Gentechnik e.V. (VLOG) (German Association of Non-Genetically Modified Foods): As proof that no GMO feed is being used, REWE Group in Germany has been using the seal of the German Association of Non-Genetically Modified Foods since 2012.
Verein für kontrollierte alternative Tierhaltungsformen (KAT) (German Association for Controlled Alternative Husbandry Methods): The association works to control and monitor eggs from free-run and free-range hens as well as organic production. As a member of the association, REWE Group pledges to support the interests of the association and to follow its resolutions and requirements.
Wirtschaft macht Klimaschutz (business drives climate protection): This dialogue forum brings together players in the German economy for the purpose of climate protection. The aim is to initiate the development of concrete climate protection measures in companies in order to contribute to climate protection goals. Within the framework of the “Circular Economy” working group, REWE Group works with other companies to put the focus on developing ideas relating to the circular economy. The topic of packaging is also being looked at more closely.
World Banana Forum: The forum brings together various stakeholders from the global banana supply chain to achieve sustainable cultivation, respect for human rights and improved working conditions. REWE Group is a member of the World Banana Forum and has been represented on the Executive Board since 2014.
You can find other partners and memberships in the Sustainability section on the REWE Group website.