As a trade and tourism company, the REWE Group sees its key task as providing its customers with high-quality products and services. It is important to REWE Group to offer these in a quality which, beyond the characteristics of the goods, is also convincing in terms of environmental and social sustainability. With this is mind, REWE Group has developed the PRO PLANET label. PRO PLANET represents one major goal of REWE Group: to make conventional products in the mass market more sustainable while promoting sustainable consumption among the general public. This “navigation system for more sustainable products” is a reliable guide for those consumers for whom environmental protection and the social compatibility of products are important when shopping. With the PRO PLANET assortment, REWE Group is seeking to offer products with sustainable added value at attractive prices and promote sustainable consumption across the board.
As a rule, the PRO PLANET process can be applied to all REWE Group products. A specially modified process has been developed for the DIY business to cover intricately produced items like LED lamps that are frequently part of complex value chains.
Every PRO PLANET project begins with careful analysis in which independent experts examine the entire life cycle of the selected product group. Such analysis can identify problematic social or environmental impacts (hot spots). Product and raw material-related recommendations are developed for significant hot spots. These recommendations are acted on following a successful feasibility study during PRO PLANET projects. As an alternative, an existing standard can be applied if it is suitable for reducing the scope of or eliminating the hot spot. The product will then bear both labels. For instance, store-brand chocolate bearing both the PRO PLANET label and the UTZ or Fairtrade label for sustainable cocoa – seals granted for conservation of resources and meeting social criteria.
The entire process is supported by an independent group of stakeholders: The Sustainability Board of Advisers, which has been overseeing the PRO PLANET process since 2009, is constituted by NGO experts who contribute their knowledge and approve the issuance of the PRO PLANET label. The Board’s members convene up to six times a year for two-day meetings. In addition, REWE Group draws on the project-specific expertise of external partners in the issuance process. Barbara Studeny of GLOBAL 2000 departed from the PRO PLANET Advisory Board during the reporting period, and Ms. Stephanie Pöpken of PROVIEH joined the Advisory Board.
The members of the PRO PLANET Board of Advisers are:
The entire PRO PLANET process was reviewed in the 2018 reporting period and revision work initiated. The role of the PRO PLANET Board of Advisers is modified and refined through such revision. As a Sustainability Board of Advisers consisting of independent NGO experts, the Board of Advisers remains involved in the development, assessment and implementation of all sustainability-related measures taken by the Sustainable Products department for the REWE and PENNY sales lines in Germany. This includes both further work within the PRO PLANET process and the continuous development of REWE Group’s sustainability strategy, e.g. through involvement in the creation and updating of guidelines. This revision process is slated for completion in 2019, with communications to follow.
In 2018, the PRO PLANET products in individual product groups generated varying results. The total number of PRO PLANET products in Germany increased overall. In 2018, the revenue share for PRO PLANET products in Germany was 12.1 per cent, slightly above the level recorded for the previous year (2017: 10.1 per cent).
|Number of products||957||1,222||1,383|
|Percentage of gross sale value2||11.0 %||10.1 %||12.1 %|
The PRO PLANET process for Austrian fruit, vegetables, eggs and wine was revised in 2017. A particularly critical area was identified from the findings from long-term data gathering for 10 indicators (carbon dioxide footprint, abiotic material use, biotic material use, land use, water consumption, energy consumption, humus balance, phosphorus balance, crop protection intensity and nitrogen balance): protecting native biodiversity as an essential prerequisite for regional products. This led to the launch of the „Blühendes Österreich“ (Blooming Austria) initiative in 2014. Instead of PRO PLANET, since 2018 all Austrian products have been given the Blooming Austria label to better communicate the value added through regional production, in parallel with biodiversity protection measures. Thus only few products, aside from chicken products, bore the PRO PLANET label in Austria in 2018.