The cooperative REWE Group is an international trade and tourism group. REWE (Revisionsverband der Westkaufgenossenschaften) was established in 1927 by 17 purchasing cooperatives. Today, REWE Group consists of two independent combines with the parent company REWE-ZENTRALFINANZ eG, Cologne, Germany, (RZF) and REWE-Zentral-Aktiengesellschaft, Cologne, (RZAG). REWE Group is proud of its cooperative roots. The Supervisory Board, shareholders, retailers and the Management Board of REWE Group view the long-term cooperative structure as a guarantee of independence and self-determination. In 2007, this commitment was reaffirmed in the Travemünde Declaration. The headquarters of REWE Group have been located in Cologne ever since the company was established. As of 31 December 2017, the parent company and 396 subsidiaries (previous year: 385 ) are included in the Combined Financial Statements (see also the Combined Management Report for the 2017 Business Year, page 3). About 1,400 independent partner retailers are also part of REWE Group.
REWE Group is active in various business segments:
The new management structure was implemented conclusively on 1 January 2017. The business segments National Full-Range Stores and National Discount Stores were merged in the newly created business segment Retail Germany; the business segments International Full-Range Stores and International Discount Stores were merged in the new business segment Retail International.
The sales lines include the supermarkets and consumer stores operated by the brands REWE, REWE CENTER, REWE CITY and BILLA and MERKUR, the discounter PENNY as well as the toom DIY stores. These are supplemented by the convenience stores (REWE To Go) and the e-commerce activities of REWE Lieferservice as well as ZooRoyal, Weinfreunde and Kölner Weinkeller. The company’s own production operations Glocken Bäckerei and the quality butcher Wilhelm Brandenburg also supply premium store-brand products.
Travel and tourism form the Group’s second core business. These activities are performed under the umbrella of DER Touristik Group. Seventeen tour operators and 31 specialists offer a broad range of travel opportunities for various target groups. These include brands such as Dertour and ITS in Germany, Kuoni and Helvetic Tours in Switzerland, Exim Tours and Kartago Tours in Eastern Europe, Apollo in Scandinavia and Kuoni in the UK and France. On top of this are 2,400 travel agencies – including the German market leader DER Reisebüro – and online sales. DER Touristik Group includes the hotel brands lti, Club Calimera, Cooee, PrimaSol and Playitas Resort, the direct organiser clevertours.com, the business travel provider DER Business Travel and the airline company Novair. In the target regions, the group is currently represented worldwide with offices at 57 destinations (for a detailed description of the individual business segments, see the Combined Management Report for the 2017 Business Year, pages 3–4).
In 2017, REWE Group operated about 15,300 stores in 21 European countries and employed 345,434 people (previous year: 325,727), Total external revenue generated in 2017 – including the revenue produced by approximately 1,150 independent REWE retailers – increased to 57.8 billion euros (previous year: 54 billion euros). In its home market of Germany, REWE Group generated revenue of 41.72 billion euros (previous year: 38.96 billion euros) in 10,695 stores and with a workforce of 254,097 people (previous year: 235,897).
REWE Group is the market leader in the food retail sector in Austria, where it operates BILLA supermarkets, MERKUR consumer markets and PENNY discount stores. The portfolio is rounded out by BIPA drugstores, which sell many items found in chemist shops except for medications, and the stores operated by independent ADEG retailers. With the BILLA supermarket format, Retail International is also represented in Bulgaria, the Czech Republic, Russia, Slovakia and Ukraine. In Croatia, the BIPA brand also operates drug stores.
DER Touristik Group is now an international holding and has optimised its collaboration within Travel and Tourism in REWE Group. For this purpose, the six German organisers were combined in DER Touristik Deutschland GmbH in August 2017.
The network of the combine’s destination agencies increased again in 2017: Go Vacation Africa and Go Vacation India cover the destinations India, South Africa, Namibia, Kenya, Tanzania and Zanzibar. Consequently, the group currently has offices at 57 destinations worldwide.
In March 2018, DER Touristik Group entered the French market and bought Travel Lab SAS, known as Kuoni France. As a result, Travel and Tourism is active in 15 countries and has expanded its brands in the premium segment.