The cooperative REWE Group is an international trade and tourism group. REWE (Revisionsverband der Westkaufgenossenschaften) was established in 1927 by 17 purchasing cooperatives. Today, REWE Group consists of two lead companies: REWE-ZENTRALFINANZ eG (RZF) and REWE – Zentral-Aktiengesellschaft (RZAG). REWE Group is proud of its cooperative roots. The Supervisory Board, shareholders, retailers and the Management Board of REWE Group view the long-range cooperative structure as a guarantee of independence and self-determination. In 2007, this commitment was reaffirmed in the Travemünde Declaration. The headquarters of REWE Group have been located in Cologne ever since the company was established. As of 31 December 2016, the parent company and 385 subsidiaries (previous year: 369) were included in the Combined Financial Statements (see the REWE Group Annual Report 2016, page 3). About 1,400 independent partner retailers are also part of REWE Group.
REWE Group operates in various Business Segments, some of which are divided into different strategic business units.
The sales lines included in the Business Segments range from the supermarkets and consumer stores of the brands REWE, REWE CITY, REWE CENTER as well as BILLA, MERKUR and ADEG and the discounter PENNY, to the DIY stores of toom Baumarkt and the special product ranges of the organic supermarkets of TEMMA, innovative convenience shops (REWE To Go), the gastronomic concept “Oh Angie!” and the online-business activities of REWE online, ZooRoyal, Gartenliebe.de and Weinfreunde.
The product range includes such well-known store brands as REWE Beste Wahl, REWE Bio, REWE Regional, REWE Feine Welt, ja!, VIVESS, TEMMA, PENNY, today, BILLA, Ja! Natürlich, clever, LOOK BY BIPA, iQ COSMETICS, MY, toom and B1. The company’s own production operations Glocken Bäckerei and the quality butcher Wilhelm Brandenburg also provide excellent store-brand products.
Travel and tourism form the Group’s second core business. These activities are performed under the umbrella of DER Touristik Group. Sixteen tour operators and 25 specialists offer a broad range of travel opportunities for various target groups. These trips can be booked in the combine’s own sales channels such as travel agencies or online platforms. At travel destinations, the DER Touristik Group is represented by the combine’s own destination agencies. The well-known brands in the tour operator business are ITS, Jahn Reisen and Travelix as well as Dertour, Meier’s Weltreisen, ADAC Reisen, Kuoni, Helvetic Tours, Apollo and Exim Tours. FCM Travel Solutions focuses on business travellers. More than 2,400 travel agencies (including DER Reisebüro, DERPART and Kuoni) position the stationary sales operation of the DER Touristik Group. Travel portals like der.com, lastminute.ch or Your way to Go are examples of the company’s online sales operation. Added to this are the hotel brands lti, Club Calimera, Cooee, PrimaSol and Playitas Resort as well as the direct operator clevertours.com (for a detailed description of the individual Business Segments, see the REWE Group Annual Report 2016 pages 3–4).
In 2016, REWE Group operated 14,728 stores in 19 European countries and employed 325,727 people. Total external revenue generated in 2016 – including the revenue produced by approximately 1,100 independent REWE retailers – totalled 54 billion euros. In its home market of Germany, REWE Group generated revenue of 38.96 billion euros in 10,178 stores and with a workforce of 235,911 people. REWE Group is the market leader in the food retail sector in Austria, where it operates BILLA supermarkets, MERKUR consumer markets and PENNY discount stores. The portfolio is rounded out by BIPA drugstores, which sell many items found in chemist shops except for medications, and the stores operated by independent ADEG retailers. With the BILLA supermarket format, International Full-Range Stores is also represented in Bulgaria, Russia, Slovakia, Czech Republic and Ukraine. In Croatia, the BIPA brand also operates drugstores.
In 2015, the Management Board decided to withdraw from the discount business in Bulgaria: Six of the 49 PENNY stores were transferred to BILLA Bulgaria. All of the other stores were closed. In Romania, 86 stores of the BILLA sales line were sold in 2015 as part of the company’s focus on developing its discount business.
The DER Touristik Group does business in 14 European countries with its 16 tour operator brands, 25 specialists, sales brands and other companies. In addition to Germany, Austria, Switzerland, Eastern Europe and the Netherlands, the tour operator added the source markets Scandinavia, Finland, Great Britain and the Benelux by acquiring the sales activities of Kuoni in autumn 2015. The DER Touristik Group is represented with the combine’s own agencies in 51 destinations around the world.